In June of 2020, Rob Katz, our CEO at the time, shared a powerful message – “We are part of the problem”. Our sport has barriers to access that are amplified for People of Color and we want to change that.
Since 2020, we have taken steps to build a more inclusive mountain experience and culture. This includes adding our newest core value, Be Inclusive. We want to welcome everyone to our company, resorts and communities. We are building our DEI strategy on accountable actions for leaders and beyond. This year we are investing in our leaders to be able to build diverse representation, prioritize equity in our business practices, and create communities of inclusion - all of which require leadership self-awareness. We are focusing our DEI strategy on accountable actions. In service of moving from awareness to accountability, we launched Elevate, our newest leadership competency.
Beyond our own team, we are expanding our Epic For Everyone Youth Access Program to address barriers to accessing the mountains across our regions. You can read more about what other steps we have taken to be part of the solution.
This month we’ve shared content and resources to help all of us better understand diverse perspectives. We remain committed to listening, learning and growing as a company so we can create a more inclusive and welcoming culture for our team and for our sport.