Vail Resorts is in the news! Check out this article published in the Boston Herald:

Ski Wednesday: Vail expands in East

Expanding program to get children on snow

Ski enthusiasts watching to see how Vail’s expansion in New England from their purchase of Peak Resorts are seeing some positive news: Expanded and even new programs to help children get on snow and make skiing and riding a part of their lives will be a theme across Vail resorts nationally, as well as in New England, thanks to an expansion of the company’s “Epic For Everyone” program.

Vail Resorts announced a significant expansion of its current youth access efforts with plans to launch new programs at more than a dozen resorts that serve major metropolitan areas including Boston. Vail will provide free lift tickets, ski school, equipment rentals and other services to local non-profits and help get kids on snow.

Vail Resorts Chief Executive Officer Rob Katz and his wife, Elana Amsterdam, are personally donating $10 million over the next five years to turbo-charge the program. The goal of the new initiative, which is expected to launch during the 2020-21 winter season, is to enhance access to winter sports for underserved youth and inspire the next generation of skiers and riders.