Celebrating Gender Equality Month: Taking Off the Armor


March is recognized as Gender Equality Month globally, and Women’s History Month in the US, and is a time to celebrate and reflect on the accomplishments and contributions of women throughout history. At Vail Resorts, we celebrate the trailblazing women who have fearlessly shaped our Company and the ski industry.

Allison Serfass is our VP of Retail Merchandise at Vail Resorts. From early on in her career, Allison was taught that leadership and power were one and the same and, throughout the course of 10 years, Allison built up “leadership armor” to protect herself and drive business results. After landing her dream job, Allison was unable to sustain the level of stress and pressure caused by this way of working and needed a change. She embarked on a journey of self-reflection to discover the true meaning of leadership. And, while Allison has learned how to take off her “armor” and lead as her authentic self, she has replaced this armor with more powerful protection: trust from her team. Tune in to listen to Allison share what it took for her to change her leadership style.